Monday Bloody Monday

It was The Boomtown Rats who opined ‘I don’t like Mondays’ and it could be surmised that the vast majority of the UK working population might agree with them. 

Not so at Newhaven. We love Mondays. Monday ushers in a new working week that brings with it manifold possibilities and opportunities to foster new working relationships and increase the salience of the brands on which we weave our creative magic. In fact, when you’re a 24/7 agency like us, you prefer not to see Monday as the ’start’ of anything, it’s just another slice of time in the great continuum of marketing communications. 

I mean, just one look at today’s Meeting Maker is enough to fill me with inspiration:

10.00   Meeting to discuss flooding of ladies toilets

12.15   IdeaStorming at Amy’s Wine House

15.45   Check tomorrow’s Meeting Maker for important Meetings

16.30   Pick up Mouseketeer from Cat Hotel.

Shouting Quietly

We’ve decided that we need a big, bold statement that crystallizes what we do (ie. our BrandCraft). After a four hour BrainDump session in our local IdeaGym (Pearce’s Pub – there’s no better place for a spot of spontaneous, collaborative ThoughtWeaving) we came up with a great IntentMoniker:

Newhaven. Shouting Quietly.

This juxtaposition distills our unique approach to marketing communications into two simple words. We know that brands need to shout, they need to be heard, they need to cut through the AdNoise and the CommsFuzz.  But the consumer will be turned off by brands that are too in-your-face. At Newhaven, we recognise this, and that’s why we’ll enable your brand to ‘Shout Quietly’.  We can create a Cacophonous Murmur about your product or service. A Deafening Hush, if you will. That way, your brand will demand to be heard while simultaneously forging a conspiratorial intimacy with the consumer. 

Or was it: ‘Whispering Loudly’?

I can’t remember. We got through a bit of wine.

Tea Revels?

They do coffee Revels. Why not do tea-flavoured Revels?

The nation’s favourite cuppa in a chocolate sphere.

See, we’re always having radical, lateral thoughts like this. That’s the kind of ’switched-on’ people we are. Always questioning. Always alive to new possibilities. It oozes out of our pores. 

But we’re not selfish with our inspired thoughts. We’re happy to enrich your life by sharing our insights with you on this blog. 

Here’s another nugget for free:  why don’t they invent waterproof Post-It notes, so divers can leave messages for each other on underwater coral reefs and shipwrecks?

Sometimes this stuff is right in front of your face.