We’ve won lots of advertising awards so we must be good. In fact, we’ve won so many that we’ve decided to bestow a title on ourselves in order that clients will understand how great we are. We can’t be ‘No.1 in Scotland’, because one of our Edinburgh-based rivals has already decided to award themselves that title. So instead, we’ll go for ‘Simply the Best Goddam Ad Agency Ever’. That should bring in the new business.