Shouting Quietly
We’ve decided that we need a big, bold statement that crystallizes what we do (ie. our BrandCraft). After a four hour BrainDump session in our local IdeaGym (Pearce’s Pub - there’s no better place for a spot of spontaneous, collaborative ThoughtWeaving) we came up with a great IntentMoniker:
Newhaven. Shouting Quietly.
This juxtaposition distills our unique approach to marketing communications into two simple words. We know that brands need to shout, they need to be heard, they need to cut through the AdNoise and the CommsFuzz. But the consumer will be turned off by brands that are too in-your-face. At Newhaven, we recognise this, and that’s why we’ll enable your brand to ‘Shout Quietly’. We can create a Cacophonous Murmur about your product or service. A Deafening Hush, if you will. That way, your brand will demand to be heard while simultaneously forging a conspiratorial intimacy with the consumer.
Or was it: ‘Whispering Loudly’?
I can’t remember. We got through a bit of wine.
Tags: ThoughtWeaving
April 25, 2008 at 1:21 pm
I like it. It’s like joined up thinking and all that kind of thing but different with its own uniqueness.
April 25, 2008 at 3:30 pm
Joined-up thinking is what we’re all about. We encourage everyone at Newhaven to think in joined-up letters. It’s much more professional than thinking in infantile handwriting.
April 25, 2008 at 4:36 pm
totally. it’s a good strategy to encourage the entire team to think in sentences that make sense rather than randomly THEN try and put it together later - that just makes no sense at all?
Huh?